Exploring the Development Strategies of Rural Small, Medium and Micro Enterprises

Abstract

Purpose: While the product-market typology model seems to be best understood and widely embraced by large corporates, it is less noticeable among many small businesses. This article adopts the aforementioned framework to identify and empirically analyze impactful strategies on various measures of growth associated with rural Small, Medium and Micro Enterprises (SMMEs) in South Africa.

Keywords

• developing country
• financial measures
• growth plan
• non-financial measures
• product-market strategy
• small business ventures
• m13