CHANGING HABITS: THE EFFECT OF CULTURAL CONSUMPTION ON RESTAURANT PREFERENCES

Abstract

The purpose of this research is to examine the effect of cultural omnivorousness levels on restaurant preferences. Qualitative research approach was adopted in this study. At the same time, ethnographic interview method was used in order to examine the cultural consumption patterns of individuals in the study. As a result of the research, the findings are presented in two categories: cultural participation and the relationship between cultural participation and restaurant preferences. The result of the research shows that some people interviewed have a different and hierarchical judgment of taste in restaurant preferences. Cultural consumption, as a reflection of cultural omnivorousness, serves to make sense of people's tastes/likes. However, there has not been found such an examination of restaurant choice and its use in cultural omnivorousness studies. This article fills the identified gap, adding to the discussion about restaurant choice and cultural consumption.

Keywords

• Cultural Consumption, Food, Restaurant Choice, Restaurant Preferences, Cultural Omnivorousness.