A Design Perspective on Nudging

Abstract

Although design thinking has become a buzzword in business and although human-centered design approaches are being explored in a range of public innovation labs concerned with developing and delivering citizen-centric policies and public services, nudging is rarely discussed for its design implications. What would such a discussion contribute and how may it help us focus on the potential benefits of a nudging approach? It would begin by questioning how nudging enhances or diminishes people’s abilities to take deliberate action or to make informed decisions.