TOURISM AS A RESOURCE OF SOFT POWER: A CONTENT-ANALYSIS OF PUBLICATIONS IN FOREIGN SCIENTIFIC JOURNALS

Abstract

The article is devoted to tourism as a resource of Soft Power. A content analysis of publications in foreign scientific journals on the subject demonstrates that the perception of tourism in the context of soft power is evaluated as a promising direction in the development of tourism industry, as well as an opportunity to humanize political technologies.

Keywords

• soft power
• tourism
• soft power
• political power
• content analysis