Управленческие науки (Sep 2016)
On the Question About Modeling the Process of Managing the Intellectual Activity
Abstract
Innovative activity of any business entity prefers a reliable and effective intellectual management system. Proper design of the system, its substantive content and effective use in the process of elaboration, adoption and implementation of management decisions aimed at maintaining the selected rate of innovation, not currently are without a reliable scientific basis. This leads to a wide variety of approaches to the designated tasks, making it difficult for co-ordination, cross-use of the experience and interaction of agents on innovations market. This article assumes a possible approach to managing the processes of intellectual activity and an example of its modeling in relation to the stage of marketing research of innovative product/service life cycle. As object of management is considered the intellectual property in process of creation, protection and use which should increase the investment’s attractiveness of high-technological enterprise\holding. The article gives the structure of a technological net of the innovation process which describes the composition and content of intellectual activities on the stage of marketing research. The new elements concerning the object of management are the semantic operators and entrance\exit technological operations during the development of innovations. The developed network model of the composition and content of the intellectual activities on the stage of marketing research is universal, its implementation could be a good help for designers and direct participants of the system of intellectual property management in high-technological enterprises.
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