Annals of the University of Petrosani: Economics (Oct 2012)
PECULIARITIES OF DEVELOPMENT AND IMPLEMENTATION OF MARKETING STRATEGIES IN A PRIVATE COMPANY
Abstract
A main condition for achieving economic purpose is to formulate a firm by its management market strategies to be adopted for successful business. The paper presents the main strategies used in SC Eco Invest LLC, how to link the marketing objectives with strategy practiced in the firm and establishing a new set of objectives are presented the types of strategies that are to be adopted by the firm position against the market.