Capturing the Value of International Staff Mobility in Higher Education: A Customer-Dominant Logic Approach

Abstract

This paper aims at analysing and achieving better understanding of the experience of international mobility of academic staff from the perspective of value creation process. Qualitative research methods are used: a combination of individual in-depth interviews and focus group interviews. We apply a customerdominant logic perspective in order to identify the drivers of value co-creation and emerging value types. The study identifies multiple types of value emerging from a mobility experience (e.g. individual and shared value, one-off and longitudinal value). Also, the value co-creation context is investigated and an influence of factors such as personality, previous experiences, situation at home and host institutions and their support are discussed.

Keywords

• value
• mobility
• customer
• higher education
• academic staff