Headline complexes in business articles as a means of opinion manipulation

Abstract

The article considers the multidimensional phenomenon of speech manipulation and the role of mass media in forming public opinion. Linguistic studies show that speech manipulation also includes social, political, and psychological components. Mass media plays a significant part in creating a culture of relationships, influencing the behaviour and intelligence of any society. This explains why it eventually shapes public opinion by manipulating the consciousness of the audience using an extensive arsenal of linguistic means, which may express both verbal aggression and verbal collaboration. The paper considers the reasons why this phenomenon emerges in the language of mass media, its interpretations, and forms of expression, including its method, intensity, and purposefulness. The use of the discrediting strategy, which appears to be the most common for speech manipulation in modern mass media, is analysed. The strategy can be formed explicitly or implicitly, starting with title and subheading (the headline complex), and using different language means. The study identifies linguistic indicators of speech manipulation within the discrediting strategy which represent different tactics of direct and indirect accusation, opposition, solidarity, and rejection. They key functions of headline complexes are hence considered. Linguistic and functional analysis has revealed main indicators of speech manipulation while quantitative analysis has identified the most frequent linguistic means that indicate speech manipulation in the articles focused on economic and political issues.

Keywords

• speech manipulation
• headline complex
• business mass media
• discredit strategy
• verbal aggression
• verbal collaboration