The Brazil brand with an S is back

Abstract

A country brand seeks consistency of national and international reputation based on people's experiences – for competitive positioning. Many are the expectations in the mind or the behavior of each person about Brazil, its places, its citizens, and its products. The management of the place brand is based on the promise of the brand identity and the allusions of the brand image of the country, region, or city. This promise is planned and executed by the brand management, established so that the essential meanings of the brand name itself, its core attributes, characteristics, values, and culture prevail. The post "The Brazil brand with an S is back" appeared first on Brazilian Research and Studies Center.

Keywords

• research notes