Emotional intelligence and ajusted social interaction as a communication competence factor. A university study

Abstract

The adjustment to social interactions is one of the most important keys when evaluating emotional intelligence and more specifically the sensitivity to social interactions based on communicative processes of both verbal and nonverbal and emotional nature. In this work, we analyse these processes in students of the degrees of Tourism, Marketing and Advertising and Public Relations, as well as their respective double degrees (Advertising and Public Relations and Tourism, and Marketing and Advertising) belonging to the University of Cádiz. He was administered the Test of Sensitivity to Social Interactions (TESIS). The different levels of adjustment to social interaction were analysed, both sensitivity and insensibility, whether naive or over-interpretive. We analysed the levels of adjustment to social interaction by gender, by academic qualifications obtained as well as by the type of academic grade developed (a degree or a double degree). Differences were found about the Degree in which they were enrolled and the different levels of adjustment to the scenes proposed. Only 44.4% of the sample exceeded 52 cent of the administered test. Different forms of adjustment were also found about the audiovisual characteristics of the scenes presented.

Keywords

• social
• inteligencia interpersonal
• inteligencia emocional
• comunicación