Metaphorization as a Way of Forming Terms of Subject Area "Cosmetology"

Abstract

The article justifies the role of metaphorization as one of the most important sources of replenishment of scientific terminology with new terms. Metaphor is considered as a cognitive mechanism allowing to comprehend abstract concepts in more concrete terms. The purpose of the article is to describe the general patterns of the formation and functioning of metaphorical terms in the subject field of cosmetology. Practical material is cosmetic terms obtained by the method of continuous sampling from terminological dictionaries and directories, industry journals and also Internet resources dedicated to cosmetology as a section of Medicine. Methods were used to observe the comparison and generalization for sampling material from lexicographic sources by its subsequent systematization and also the methods of component and differential analysis to establish the semantic characteristics of terms in cosmetology. The term educational potential is defined in metaphorical terms denoting key concepts of terminology of cosmetology. The significance for the theory of language is to describe the general patterns of the formation and functioning of metaphorical terms in cosmetology.

Keywords

• cosmetology
• nomination
• subject area
• metaphor
• metaphorization
• metaphorical term
• term combination
• source domain