Destination Brand Experience and its relationship with Tourists Satisfaction and Intention to Recommend: A Conceptual Model.

Abstract

The objective of the article is to suggest the conceptual model which talks about the relationship between the brand experience (sensory, affective, behavioural, and intellectual dimensions) on tourist’s satisfaction through the available literature. The research is qualitative in nature and the data has been collected by using the online resources like Ugc inflibnet, Ebsco host and Google Scholar. The literature clearly states that brand experience is very important than other brand constructs, in building up eloquent and long-lasting relationship with consumers. Literature available on tourist’s satisfaction is also reviewed and reveals that satisfaction of tourist is an important factor for any place to emerge as leading destination around the world.

Keywords

• destination
• brand experience
• tourist’s satisfaction
• Conceptual Framework