BEHAVIORAL INTENTIONS TO ADOPT MOBILE BANKING: EMPIRICAL EXAMINATION ON Z GENERATION

Abstract

This study aims to analyze and obtain empirical evidence about the influence of the use of Mobile Banking by students of the accounting study program as generation z through interest. This research was conducted at the Majapahit Islamic University, Mayjen Sungkono University, and STIE Al-Anwar. The data used in this study used a questionnaire. The sampling method used convenience sampling. The number of samples collected was 90 students. The data analysis techniques used by the researchers were descriptive statistics and inferential statistics. To analyze the data, we use Partial Least Square (PLS). PLS-SEM analysis uses the outer model and the inner model. The results of the study prove that the benefit variable does not affect the attitude variable. The convenience variable and the attitude variable have a significant positive effect on interest. Attitude variables do not affect the decision process variables of Accounting study program students in using Mobile Banking. Attitude variables have a significant positive effect on the decision process variables of students in the Accounting study program in using Mobile Banking through the interest variable.

Keywords

• mobile banking
• ease
• attitude
• interest
• decision process