Development of Consumption of BIO products on the Romanian Market: an Entrepreneurial Approach

Abstract

In a world dominated by the process of globalization and the accelerated process of population growth, organic products are often seen as a luxury. This type of product has seen an increase in consumption and marketing. People want to be healthier, live longer and be more environmentally friendly. In Romania, the trend is similar to what is happening worldwide, but there is a certain peculiarity: organic raw materials are exported and organic finished products are imported. The increase in the consumption of organic products has and will have a positive impact on the Romanian market, including on the economy and on the health of citizens, which is anticipated and benefited by young entrepreneurs who have developed small businesses from growing and selling organic products. In this article, an exploratory research of the specialized literature and a case study on the present situation regarding the production and consumption of organic products at global, European and Romanian level were carried out. Also, the situation of young Romanian entrepreneurs who invested in businesses with organic products was analyzed, by applying a specific set of questions through which it was wanted to identify the reasons that were the basis of the business decision in the field of organic products.

Keywords

• bio products
• organic product
• sustainability
• consumer behavior
• entrepreneurship