LINGVO-PERSONAL TYPOLOGY OF ADVERTISING TEXTS CONSMERS (STATEMENT OF THE PROBLEM)

Abstract

This article discusses the problem of the correlation and diversity of language ability characteristics of advertising texts consumers and the variety of characteristics of these texts. A solution to solution to this problem is suggested: constructing a lingvo-personal typology of advertising texts consumers on the material of the linguistic experiment data.

Keywords

• linguistic personology
• linguistic personalities
• language ability
• consumer
• advertising text
• interpretation
• typology of linguistic personalities of the consumer