STRATEGIC PARTNERSHIP AS THE BASIS OF MODERN BUSINESS

Abstract

The article discusses approaches to defining the concept of "strategic partnership" and its varieties. Highlighted the main goals and objectives to be solved with the help of strategic partnerships. Determination of the main directions of interaction, means of achieving them and factors that can become an obstacle to achieving the planned. The main characteristics of strategic partnership are formulated. Two approaches to building strategic partnerships are identified, and it is also noted that obstacles to partnerships can take different forms. It has been determined that the formation of partnerships can be associated with certain risks. Certain advantages and disadvantages of strategic partnerships have been investigated, which necessitates a thorough analysis of the choice of possible partners and forms of cooperation with them, as well as compliance with certain rules of cooperation.

Keywords

• strategic partnership
• partnership relations
• cluster formations
• strategic alliances
• cooperation