Bìznes Inform (Dec 2018)
Mentality in Management
Abstract
Despite the fact that economists and managers have long paid attention to the dependence of management decisions on their hosts, the urgent need to study this dependence appeared at the turn of the millennium with access to the economic arena of the behavioral economy. The latter studies the natural behavior of economic systems in everyday economic life and makes recommendations on how to ensure its continuous improvement, based on the consciousness and subconscious of their active elements (people). At the same time, behavioral economics seeks to adapt the achievements of its predecessors (classical and neoclassical economic concepts) on the evolutionary path of civilizational development and find the best practical application for them. One of the most significant achievements of the neoclassical economy is a model approach to organizational management. It seems that it will take its worthy place in the behavioral economy. In this regard, this article attempts to reveal the composition and content of mental models that will form the basis of model choice in the conditions of behavioral economy. The main difficulty of this idea is that the elements that form the mental models, the relationship between them and the environment are intangible and are not given to us in the sense.
