E-Management (Feb 2019)
Influence of digital revolution on transformation of global automotive industry
Abstract
The modern stage of development of the global car market is characterized by toughening and change of conditions of the competition. For this market became characteristic a diversification of the product streams connected with transformation of structure of the industry. Considerable difficulties which were experienced by global automotive industry were caused by global financial and economic crisis which significantly changed product and geographical structure both the industry, and the market. Also the industry undergoes serious changes on the basis of new digital technologies and artificial intelligence that have influenced serious high-quality structural shifts. Major automobile corporations passed into one competitive field with the technological companies. Change of model of consumption in the market, its greater mobility, introduction of new concepts of production - here are the main responses to calls of transformation of the global automotive industry. In costs breakdown of the automobile companies the increasing share is occupied by the expenses connected with processing of big arrays of information and the Internet of things. In these conditions perspectives of development of the market and change of its structure become difficult predicted. Article objective is assessment of influence of digital transformations of the modern world economy on development of the automotive industry in foreign countries. Let’s the result of the carried-out analysis: first, globalization in the global automotive industry does not lead to destruction of uniqueness of the separate country markets; secondly, essential technological transformations in the industry which will affect global consumer demand should be expected not earlier than 2025; thirdly, the strategy of the international companies in automotive industry everything will change more under the influence of artificial intelligence, and it will become a fundamental factor of further transformations of the industry.
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