La transformación de los procesos creativos con el paso de las narrativas textuales a las narrativas transmedia

Abstract

Since New Digital Media emerged, there have been changes in different levels: the production and the consumption contexts have changed for the cultural products, as well as the literary narrative has changed its forms and materials. In this context, transmedia storytelling of fantastic orientation have appeared to set narrative universes forms that articulate different products and that expand through the cooperation held by producers and readers.

Keywords

• transmedia storytelling
• fantastic narrative
• neofantastic
• narrative universes
• hypertext