Applying the Technology Acceptance Model to Understand Financial Practitioners’ Intentions to Use the Digital Innovation Learning Platform

Abstract

Under the 2030 bilingual national policy in Taiwan, the financial industry encourages employees to use a digital innovation learning platform (English e-learning platform, EELP) to strengthen their language skills and improve service capabilities and improve the language skills of financial practitioners. In this study, we used the Technology Acceptance Model (TAM) to understand financial practitioners’ intentions to use the digital innovation learning platform. TAM is the one of most influential models for technology acceptance. In the study, a total of 528 questionnaires were collected from financial practitioners with 457 valid ones. The collected data were analyzed by descriptive statistics and regression analysis. From demographic variables, more female financial practitioners used the digital innovation learning platform than males. Most practitioners using e-learning were 50–59 years old in the position of a business manager with 11–15 years of experience. In the technology acceptance model, perceived ease of use and perceived usefulness had a significant positive impact on attitude to use. Convenience, safety, and attitude to use had significant positive effects on willingness. All the hypotheses for the technology acceptance model were supported.

Keywords

• digital innovation learning platform
• English e-learning platform (EELP)
• technology acceptance model