Core competences of brazilian beef exporters to Europe: a multi-case study

Abstract

The main objective of the research was the analysis of the core competences of some of the most important Brazilian beef processors and exporters to European Union. These core competencies are sources of competitive advantage and could allow Brazilian beef processors increasing their competitiveness. The research was structured as a multi-case study. The research mapped 19 core competences which support beef exports to the European Union. The most important core competences which leverage Brazilian beef exports to European Union and impact the structuring of marketing channels in the European market are core competences based on intangible resources, such as market knowledge, tradition and reputation. These core competencies can allow Brazilian beef processors to gradually establish long term relationships in the marketing channels with their clients.

Keywords

• Carne Bovina. Capacitações. Competências Essenciais. Exportações.