Filmy promujące wystawy czasowe – między marketingiem a edukacją kulturalną

Abstract

This article aims to analyse selected trailers from temporary exhibitions which werepopularized by the largest museums of the world, and also bring out their educational function. Currently, exhibitions, promoting films through its form and content, are designed to interest people and encourage them to visit the museum. This is done by preparing a film exhibition and using two different means which are often interwoven with one another, namely the introduction of a surprising story which is interactive in nature. The visitors take part in the formation or the project itself. The second approach is to have a clear educational emphasis and to explain the expertise and insider secrets of how it is maintained, and also the concepts of the exhibitions as well as the methods of arrangement. Finally there is a discussion of the leading works, and sometimes also a focus on lesser-known details which brings the participant, the creation’s producer as well as the process of creating and artifacts themselves closer to one another. In this way, by introducing the exhibition the prerequisites of an educational aspect are met. These two ideas in films promoting temporary exhibitions have been shown in selected examples, both in Polish and foreign museums.

Keywords

• trailers of exhibitions
• museum
• museum education
• educational exhibition
• education for art