‘ECONOMIC PERSON’ IN MODERN SOCIAL SCIENCE AND CREATION OF MANAGEMENT CULTURE

Abstract

The article presents achievements of a number of social and humanitarian sciences in the field of designing a model of ‘economic person’ and mentions difficulties of making such a model. The article is acute due to the necessity to create a new management culture in today’s Russian society. The author shows the key problems of designing the model of ‘economic person’, which demonstrate both economic and social-philosophic nature, such as correlation between society and economy, factors of economic life development, economic consciousness, economic relations and economic interests of different social groups, types of personality in economy. It was pointed out that in social philosophy man is considered as a subject of economic life of society. The author touches upon the problem of establishment and development of humanistic management in Russia. The needs of social and economic development make us use social science achievements in the field of the ‘economic person’ research in practice of economic life. In particular the author underlines the necessity to introduce further education for managerial personnel, which could help overcome the simplified idea dominating Russian effective management of a man being an object of economy. The need to strengthen the ties between management culture and values of Russian culture and specific features of Russian mentality is demonstrated.

Keywords

• subject of economic life
• effective management
• humanistic management
• national mentality
• values of russian culture