Proposal for Lines of Research Into Consumer Behavior: Examples in the Tourism Industry

• Juan Jose Blazquez-Resino,
• Santiago Gutiérrez-Broncano,
• Mario Arias-Oliva

Affiliations

Juan Jose Blazquez-Resino

Department of Business Administration, Faculty of Social Science, University of Castilla La Mancha, Ciudad Real, Spain

Santiago Gutiérrez-Broncano

Department of Business Administration, Faculty of Social Science, University of Castilla La Mancha, Ciudad Real, Spain

Mario Arias-Oliva

Department of Business Management, Faculty of Business and Economics, Rovira i Virgili University, Reus, Spain