Promoting Liria’s heritage as a cultural tourist attraction beyond the traditional interests of archaeology, music competitions and food festivals: Tourism 2.0

Abstract

This study of tourism in Llíria/Liriais based on surveys, which gathered statistical data on the visits made to city and the reasons for visiting it, in order to determine the tourist potential of the municipality. The study made it possible to extract relevant information to formulate tourist interests around three attractive cultural elements: the typical interests of historical character, gastronomy through food festivals, and music in the form of local band competitions. This last attractionof the "City of Music"could constitute the key to developing a different local offering, Llíria 2.0. The Internet inclusive of networks and social media have brought a new era for promoting and marketing Tourism 2.0, opening up a whole range of promising possibilities.

Keywords

• Llíria 2.0
• turisme 2.0
• patrimoni cultural
• bandes de música
• fires gastronòmiques
• desenvolupament turístic