PSYCHOLINGUISTIC ASPECTS OF STUDY OF LINGUISTIC EFFECT AND MANIPULATION OF CONSCIOUSNESS

Abstract

The article contains description of a number of psycholinguistics aspects that allow for effective research in the field of linguistic effect and manipulation of consciousness using language in the mass media and "new" media, e.g., social networks and popular messengers. Four aspects have been considered in detail: namely psychological, linguistic, sociological and culturological. There are tools of effect within each aspect, a description of a number of strategies and tactics of linguistic effect and manipulation of consciousness, as well as a number of issues related to the effect on the consciousness of the mass media consumer. Recently, the topics of such researches have become most relevant, while the field of mass communication was becoming as manipulative and aggressive as possible.

Keywords

• психолингвистика
• психолингвистические методы
• речевое воздействие
• манипулирование сознанием
• публицистика
• ассоциативный эксперимент
• psycholinguistics
• psycholinguistic methods
• linguistic effect
• mind games
• opinion-based journalism
• association experiment