Unveiling the Socio-Economic Fragility of a Major Urban Touristic Destination through Open Data and Airbnb Data: The Case Study of Bologna, Italy

Abstract

In the last decades, tourism in urban areas has been constantly increasing. The need for short-term accommodations has been coupled with the emergence of internet-based services, which makes it easier to match demand (i.e., tourists) and supply (i.e., housing). As a new mass tourist destination, Bologna, Italy, has been experiencing tensions between tourists and long-, mid-, or short-term renters. The possibility of easy profits for lessees has led to an increase in such housing, which can be rented out either for touristic reasons or not. This paper aims to unveil the contribution of short-term rental accommodations in distorting the real estate market and conditioning social and economic inequalities. To do this, multiple linear regression analyses (MLR) were performed between accommodation density, real estate market information, and indicators about social, economic, and demographic vulnerability and fragility. Analyses were based on official open data and datasets from a major web-based hospitality exchange platform, i.e., Airbnb, able to provide information on registered accommodations, e.g., type, characteristics (e.g., number of bedrooms and average rating), and location. Outputs of the analyses reveal the role of Airbnb in both rental market and social, economic, and demographic vulnerability and fragility and, hence, can be a solid tool for public policies, both housing- and tourism-related.

Keywords

• big data
• social and economic fragility
• GIS
• tourism destinations
• Bologna
• Airbnb