MODEL OF STRATEGIC MANAGEMENT OF HIGHER EDUCATIONAL INSTITUTIONS ON THE BASIS OF THE FORMATION ITS COMPETITIVE ADVANTAGES IN THE MARKET OF EDUCATIONAL SERVICES

Abstract

Education is an integral part of public life, which means that the development of higher education institutions must take place continuously, and on the basis of the principles of strategic management, in which the mission of the institution is formulated, strategic program (strategy) is designed and implemented, strategic tasks are solved. At the present stage of formation the strategy of development of higher educational institutions implementation of the principles of strategic management to the organizational model of higher education institutions is an objective necessity for the competitive functioning of institutes and universities in the market of educational services. Higher education as a type of economic activity is represented by higher educational institutions that provide educational and related services. Therefore, higher education institutions are unique subjects of the market of educational services, which is quite relevantly studied by the results of the relevant publication.

Keywords

• higher educational institution
• competitiveness
• marketing approach
• market of educational services
• development strategy