Determinants of intentions to use the foodpanda mobile application in Bangladesh: the role of attitude and fear of COVID-19

Abstract

Purpose – This study investigates the determinants influencing customers’ intentions of using the foodpanda mobile app during COVID-19 pandemic. Design/methodology/approach – This study is based on review of the literature studies and 388 usable data collected from respondents having prior experiences in online food delivery (OFD) services in Dhaka city in Bangladesh. The subsequent data are analyzed through structural equation modeling using Smart PLS 3.3.3. Findings – The findings show that perceived usefulness (PU), ease of use, convenience, attitude and fear of COVID-19 significantly impact intentions to use foodpanda mobile app (ITUFPMA) and attitude. Further, attitude partially mediates between PU, ease of use, convenience and ITUFPMA. Moreover, fear of COVID-19 moderates the strength of association between attitude and ITUFPMA. Practical implications – The findings of the study may be useful to OFD service operators in formulating business strategies for improving customers’ foodpanda mobile app use intentions and coping with competitive business environment of sharing economy sector. Originality/value – The study presents a unique case highlighting what are influencing customer intentions toward OFD services during COVID-19 context. The current study provides important insights for industry operators by integrating PU, ease of use, convenience, attitude and fear of COVID-19 in examining ITUFPMA during COVID-19 situation.

Keywords

• Perceived usefulness
• Perceived ease of use
• Perceived convenience
• Attitude
• Fear of COVID-19
• Intentions to use foodpanda mobile app