Scientific Reports (Nov 2024)

A deep learning based hybrid recommendation model for internet users

  • Amany Sami,
  • Waleed El Adrousy,
  • Shahenda Sarhan,
  • Samir Elmougy

DOI
https://doi.org/10.1038/s41598-024-79011-z
Journal volume & issue
Vol. 14, no. 1
pp. 1 – 19

Abstract

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Abstract Recommendation Systems (RS) play a crucial role in delivering personalized item suggestions, yet traditional methods often struggle with accuracy, scalability, efficiency, and cold-start challenges. This paper presents the HRS-IU-DL model, a novel hybrid recommendation system that advances the field by integrating multiple sophisticated techniques to enhance both accuracy and relevance. The proposed model uniquely combines user-based and item-based Collaborative Filtering (CF) to effectively analyze user-item interactions, Neural Collaborative Filtering (NCF) to capture complex non-linear relationships, and Recurrent Neural Networks (RNN) to identify sequential patterns in user behavior. Furthermore, it incorporates Content-Based Filtering (CBF) with Term Frequency-Inverse Document Frequency (TF-IDF) for in-depth analysis of item attributes. A key contribution of this work is the innovative fusion of CF, NCF, RNN, and CBF, which collectively address significant challenges such as data sparsity, the cold-start problem, and the increasing demand for personalized recommendations. Additionally, the model employs N-Sample techniques to recommend the top 10 similar items based on user-specified genres, leveraging methods like Cosine Similarity, Singular Value Decomposition (SVD), and TF-IDF. The HRS-IU-DL model is rigorously evaluated on the publicly available Movielens 100k dataset using train-test splits. Performance is assessed using metrics such as Root Mean Squared Error (RMSE), Mean Absolute Error (MAE), Precision, and Recall. The results demonstrate that the HRS-IU-DL model not only outperforms state-of-the-art approaches but also achieves substantial improvements across these evaluation metrics, highlighting its contribution to the advancement of RS technology.

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