Communication & Society (Formerly Comunicación y Sociedad) (Jun 2010)
The New Spanish Public Service Broadcasting Model
Abstract
The aim of this paper is to analyse the causes and consequences of the latest reform of RTVE by tracing the history of the corporation, and to explore the impact that the changes and the abolishment of advertising have had on the company, especially on its funding, programming and content production. To carry out the study, primary sources from internal company documentation were used, as well as secondary sources such as academic papers and press reports. The primary focus of this study is economic.