Image, lineage and speech on the façade of San Esteban de Salamanca.

Abstract

In this paper the context of materialisation of the façade of San Esteban de Salamanca is drawn, considering the complexity of the sixteenth century in the case of the trajectory of the Order of Preachers in the university city, the links with Carlos V and the culture visual of the elites of the moment. In the gable end, the same strategies chosen are used to extol the figure of the Emperor in terms of his mythical and noble origin, applied to the promoter, Fray Juan Álvarez de Toledo. The visual projection of the Dominicans is analysed from the different discourses of success and power of the Order.

Keywords

• Fachada
• Orden de Predicadores
• Reforma
• Escultura
• Carlos V
• Juan Álvarez de Toledo
• Discursos visuales
• Linaje
• Estudios visuales
• San Esteban de Salamanca.