The impact of globalization on strategic alliances and networks of organizations in the world market

Abstract

The paper emphasizes globalization as the emergence of 'new' market dynamics. The comprehensiveness of the concept of globalization and the number of phenomena that this phenomenon 'provokes' indicates the necessity of its continuous monitoring and analysis, especially from the point of view of the impact on strategic alliances and networks of organizations in the world market. Alliances between companies and business networks from different parts of the world are the reality of modern business. Companies begin to understand what nations have already learned: in the complex and uncertain world, full of dangerous opponents, it is best not to act alone. The large operational power on a wide stage of engagement used to be the traditional reason for understanding with those, whose interests were parallel with the interests of the company. Confederation - the basis of each alliance, is an essential part of repertoire of every good strategist. This also applies to managers of corporations and other companies in the modern competitive environment. Some alliances are just a mechanism for entering new markets. Others, however, tend to achieve complete integration of the resources of two or more enterprises in order to increase their production capabilities, development and transfer of new technology, market research, as well as the development of products and marketing. Being a good partner of an enterprise means to recognize tactical intentions of competitors, as well as the chance of gaining competitive advantage over those competitors.

Keywords

• globalization
• 'new' market economy
• transnational companies
• competitors
• technology
• strategic alliances and networks of organizations in global market