ENTREPRENEURSHIP IN SPORT

Abstract

Different approaches can be found in the specialized literature defining the sports industry. Some authors present this structure starting from the same one classification also found in sports marketing: sport as an object of the company's activity sport as a tool used by the organization (especially in promoting products and his services). A much more correct approach would be that the sports industry limits itself to those organizations that include (to a greater or lesser extent) sport in the object their activity. The sports industry as being the market in which the products/services offered to buyers refer to activities physical, fitness, recreation or other elements related to spending free time that can be activities, goods, services, people, places or ideas. In this work, we begin with a brief presentation of what entrepreneurship in the sports field entails, what will be the forecasts from the sports industry regarding its evolution, an example of some names of entrepreneurs in this field and their successes, and in the second part of the work is supplemented with some statistical information related to the most profitable sports clubs, the profits obtained by various companies in this industry or the market share held by various sports branches.

Keywords

• digital transformation
• entrepreneurship
• innovation
• sportsindustry.