Content Research Strategy of “Three Agricultural Videos” in the Internet Era – Take the Example of the Three Farmers Food Skills Category

Abstract

Along with the spiralling development of social media and the rise of short video platforms such as Jitterbug and Racer, there has been a boom of a large number of rural people joining the ranks of short videos, reaping the benefits of media literacy and media opportunities by spreading the daily life of farmers and local culture, while deriving a new form of expression for rural development. Narrative short videos on three rural areas have also become a craze entering audiences and influencing their lives. It is not only the novelty of the video style, but also the incipient categorisation of short videos. As a result, more and more urban groups are learning about idyllic rural life through short video platforms, narrowing the gap between urban and rural areas and improving rural economic revitalisation and development.