SIKAP ORANG TUA DAN REMAJA SURABAYA MENGENAI PENCITRAAN KELUARGA DALAM TAYANGAN IKLAN DI TELEVISI

Abstract

Departing from the interest in the concept of advertising, this study wanted to dig deeper into the attitudes of parents and teens about the imaging of the family in Surabaya ad impressions Bebelac 4 'you are my everything' at television? The theory is presented to answer this research are the concepts of advertising, the role and functions of advertising, advertising on television, the image and attitude. Quantitative research, survey research methods, the population of mothers in Surabaya. In general, respondents knew and loved the family imagery in advertising Bebelac 4 'you are my everything'. Attitudes are formed from the respondents is a positive attitude regarding the imaging of the family in this ad. Attitude is dominant respondents started strongly agree and agree on the use of ad elements both elements of video, audio elements, elements of talent, prop elements, setting elements, lighting elements, graphic elements, and elements of pacing. Cross tabulation shows the results of the positive attitude shown by the respondents with female gender, with an age range 17-27 years and the status as parents and lived in Surabaya region Timur. Positively attitude to the imaging of the family in ad impressions Bebelac 4 'you are my everything' more many displayed by parents than teens.

Keywords

• advertising
• imaging
• family