STRATEGIC VECTORS FOR THE DEVELOPMENT OF SPORTS AND RECREATIONAL ACTIVITIES: INTERNATIONAL AND NATIONAL EXPERIENCE

Abstract

The subject of the study is international and national education on the strategic development of physical education and recreation. Methodology. General scientific methods were used in the research, in particular: theoretical generalization; methods of positive-normative analysis and statistical analysis. The purpose is the process of researching international experience in order to identify best practices for the development of strategic vectors for the development of physical culture and recreation activities in Ukraine. Conclusions of the study. The experience of the leading countries of the world in organizing the management of physical culture and recreation activities has been studied and systematized, and the possibilities of implementing individual mechanisms and tools in the national model at the present stage of its reorganization have been determined. It is noted that currently the basic condition for the development of the system is the search for the most optimal balance of powers between the state, regions and the private sector in managing this area, which includes the advantages of the American model on the one hand (primarily in terms of creating favorable conditions for attracting private capital) and the European model, which provides for a moderate transfer of powers by the state through setting priorities, coordination of business entities and targeted financing of priority areas. It is noted that the defining features that are inherent in the system of management of physical culture and recreation activities in all countries that have achieved high results in this area are, first of all: a developed legal framework and institutions, clear state priorities for the development of sports, diversified sources of funding and tools to stimulate entrepreneurship, as well as high attention to training and development of science and technology in this area. It is proved that the development of sports and recreation should be carried out at different levels: state, regional, territorial communities. The possibilities of development of sports and recreational activities on the example of Odesa region are analyzed. As of early 2020, it was recognized that the level of funding for sports and recreation in Odesa region from the local budget and other sources, such as trade unions, sponsorships, etc. is insufficient. In addition, problems with the development and condition of sports architectural objects and facilities were noted. Problems with the staffing of the sports and recreation sphere in Odesa region are associated with low wages, which caused the outflow of personnel. A particular shortage of sports facilities is observed in rural areas.

Keywords

• sports and health activities
• financing
• national characteristics
• world health organization