DIFFERENTIATION OF PREFERENCES AND ATTITUDES OF CONSUMERSOF FRUIT AND THEIR PRODUCTS DEPENDING ON AGE AND INCOME

Abstract

The aim of the study was to determine the influence of characteristics such as age and income on thepreferences and behaviors of fruit consumers. The analysis was based on primary data from a survey,conducted among 300 people, who were shopping in Poznań. Age and income differentiated the preferencesand behavior of fruit consumers. The frequency of consumption of these products increased with theincrease of income. The most consumption was found in the oldest and middle-aged. Consumers consumedfruit mainly because of their health benefits, and the oldest group and the people with lowest income paidalso often attention to the price. The consumers, regardless of their distinguishing characteristics, boughtmost often fruit in hypermarkets. The youngest and wealthiest consumers liked more than other groupsto buy fruit in groceries.

Keywords

• fruits
• preferences
• behaviors
• age
• incomes