Value and Audience Relationships: Tate’s Ticketed Exhibitions 2014–15

Abstract

In this report Mariza Dima sets out the findings of a research project examining the experiential and educational value of Tate’s ticketed exhibitions to its audiences. Exhibition planning, the contributions of small and medium-sized enterprises and the museum’s data-gathering practices are explored, taking the 2014 exhibitions Late Turner and Malevich as case studies.

Keywords

• learning research
• museum education
• audience
• exhibitions
• Tate
• Late Turner
• Malevich
• audience research
• Creativeworks London