Consumer Behaviour and Sustainable Product Choices: Insights from Visual Trends

Abstract

This research explores consumer behaviour towards sustainable product choices, emphasizing the influence of visual trends. Utilizing a comprehensive survey, we examined aspects such as environmental impact awareness during purchases, recycling practices, and reactions to eco-labelling. The data, visualized through Python, revealed a preference for sustainable products among environmentally aware consumers. However, a paradox emerges with the persistent preference for non-reusable plastics, despite awareness of their environmental impact. These findings underscore the complexity of consumer behaviour and highlight the necessity for education and practical measures to foster truly sustainable choices. This study contributes novel insights into the dynamics of consumer decision-making in the context of environmental sustainability.