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Frontiers in Neuroscience
(Feb 2020)
Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing
Ioan Opris,
Sorin Cristian Ionescu,
Mikhail A. Lebedev,
Mikhail A. Lebedev,
Mikhail A. Lebedev,
Frederic Boy,
Frederic Boy,
Peter Lewinski,
Laura Ballerini
Affiliations
Ioan Opris
Department of Biomedical Engineering, University of Miami, Coral Gables, FL, United States
Sorin Cristian Ionescu
Faculty of Entrepreneurship, Business Engineering and Management, Politehnica University, Bucharest, Romania
Mikhail A. Lebedev
Duke Center for Neuroengineering, Duke University, Durham, NC, United States
Mikhail A. Lebedev
Center for Bioelectric Interfaces of the Institute for Cognitive Neuroscience, National Research University Higher School of Economics, Moscow, Russia
Mikhail A. Lebedev
Department of Information and Internet Technologies of Digital Health Institute, I.M. Sechenov First Moscow State Medical University, Moscow, Russia
Frederic Boy
Innovation Lab (iLab), Department of Business, School of Management, Swansea University, Swansea, United Kingdom
Frederic Boy
Department of Medical Physics and Biomedical Engineering, University College London (UCL), London, United Kingdom
Peter Lewinski
Saïd Business School, University of Oxford, Oxford, United Kingdom
Laura Ballerini
Neuroscience Area, International School for Advanced Studies (SISSA), Trieste, Italy
DOI
https://doi.org/10.3389/fnins.2020.00053
Journal volume & issue
Vol. 14
Abstract
Read online
No abstracts available.
Keywords
neuromarketing
neuromanagement
brand preference
consumer
ERPs
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