ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”

Abstract

“Digital double” is a rapidly developing technology in recent years. The term “digital double” appeared a long time ago. For more than thirty years, digital doubles, as virtual representatives of real objects, have been used, in particular, in the space sphere. However, this technology became widely known at the time of the beginning of digitalization processes in order to activate the functioning and development of business. The article explores the possibility of using the resource model “Digital twin of an organization” to describe human behavior in specific situations. The probability of choosing an action is determined from a variety of alternatives, based on an assessment of the significance of perceived incentives and restrictions. When predicting human behavior, along with external incentives, internal motives for actions and actions should also be taken into account.

Keywords

• action
• behavior
• behavior models
• demotivation
• digital copying
• digital counterpart of the organization
• motivation
• resource model