Framing Otherness on Twitter: gender, elections and networks

Abstract

This study analyses the frame resonance in the Twitter debate of Gustavo Petro and, especially, of Francia Márquez’s rhetoric during the presidential elections campaign of 2022. I specifically study the potential resonance of the notion of Otherness in tweets attributed to women and to men. I apply several methodological protocols including network analysis and topic modeling. The results are positive on the frame resonance of the campaign and Francia Márquez rhetoric in both groups, showing ideological-political engagement from a semantic view more than a gendered connection. However, semantic relatedness to the particular framing studied here appears to be stronger in women than in men. Addressing Twitter attributes such as mentions and hashtags is similar in both groups.

Keywords

• frame resonance
• otherness
• gender
• network analysis
• topic modeling
• e-i index