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Polityki Europejskie, Finanse i Marketing
(Dec 2013)
Reklama skierowana do dzieci – między efektywnością a etyką działań marketingowych
Beata Gotwald,
Bogdan Gregor
Affiliations
Beata Gotwald
Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu
Bogdan Gregor
Uniwersytet Łódzki, Wydział Zarządzania, Katedra Marketingu
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no. 10(59)
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