O uso do diagrama comparativo como ferramenta de abordagem sistêmica na gestão de design das marcas coca cola e Pepsi

Abstract

This article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goal is to identify that they work their management in order to expand their business presence to strengthen they position in the mind of their consumers.

Keywords

• Gestão de Design
• Abordagem Sistêmica
• Diagrama
• Mix de Produtos