THE ROLE OF LEGAL INSTRUMENTS AND MARKETING EFFORTS IN ENSURING A HIGH DEGREE OF SATISFACTION FOR BENEFICIARIES OF MEDICAL SERVICES

Abstract

The right to health is part of the second generation of rights, outlined after the Second World War, based on its features and socio-economic and cultural nature. Respect for human rights with regard to health care providers is a growing and ongoing concern aimed at increasing the satisfaction of the beneficiaries of the services provided by them. The protection of human rights in the field of health and the prevention of their violation can be done by establishing legal protection mechanisms and marketing actions available to the beneficiaries of health services, in the context of medical care. Legal instruments and marketing efforts for ensuring a high level of satisfaction for the patients is scientifically viable and can be implemented in the health market. The economy of medical services addresses three fundamental questions: what health care services are needed, in which manner must the medical units provide those services and to whom the services must be delivered. In terms of managerial implications, the conclusions support the importance of providing health care by deeply focusing on the patient. The activity of medical units, both public and private owned, can be continuously improved by adapting to the needs and desires of consumers.

Keywords

• fundamental rights
• quality standards
• patient satisfaction
• marketing
• adaptation to patient requirements