Management Science Letters (Apr 2012)
A fuzzy application on MICE hosting: An Iranian case study for locating suitable areas based on P.L Indexes
Abstract
Today, countries compete to gain political, economic, social and cultural advantages. In addition, cities are trying to demonstrate their predominance on local and regional levels and achieve development by using managerial science. Meetings, incentives, conventions and exhibitions tourism (MICE) hosting as a significant element of urban tourism is one of the effective methods to obtain urban development around the world. However, no specialized planning and independent investments in regard to these activities have been organized in Iran. Aiming to identify suitable areas in the northern part of Iran, the present research intends to recognize the necessary physical and location related (P.L) indexes to perform the specialized activities of MICE tourism in this region. So at first, indispensable indicators to accept special role of MICE tourism are identified and then using GIS and fuzzy method, adapted areas are assigned. The result map shows that a ribbon-like area near the Caspian Sea with two wide lands at central and western parts is a proper choice to host MICE activities in the region from the viewpoint of P.L indexes.
