Analysis of the Utility of Chinese Traditional Culture in Contemporary Digital Media Communication Based on a Big Data Platform

Abstract

Chinese traditional culture is profound and has important historical and cultural values, and in the digital information era, the dissemination of Chinese traditional culture is facing new challenges and opportunities. This paper begins with the utility mechanism of Chinese traditional culture dissemination and develops a path for Chinese traditional culture dissemination using digital media. On this basis, a digital platform for Chinese traditional culture is established through the modular division of digital platforms and joint visual and interaction design. Then, the hierarchical analysis method (AHP) is combined with (PCA) to complete the weighting. Then, the subjective and objective weights are balanced by the information entropy method (IE). Finally, the comprehensive evaluation model of the utility of digital communication in Chinese traditional culture is constructed by combining with the method of the distance between the superiority and inferiority solutions (TOPSIS), and the evaluation index system of the utility of cultural communication is established. Among them, the benefit value has the highest weight of 0.2007. The other indicators in order of weight are cultural, emotional experience (0.1735), cultural content experience (0.1687), interactive experience (0.1533), social impact (0.1531), and digital function experience (0.1507). Finally, the communication effect of traditional Chinese culture is analyzed using the digital platform of this paper. The average score is 8.75, with excellent communication effects. Based on the utility analysis of digital media communication, this paper provides a digital path for the communication of Chinese traditional culture and establishes a comprehensive evaluation method of communication utility, which provides an effective research method for the utility of digital media communication of traditional culture.

Keywords

• digital platform
• comprehensive evaluation model
• cultural communication utility index system
• digital media
• 78a48