Typifying the Corporate Cultures of International Companies on the Basis of the OSAI Method

Abstract

The article’s purpose is the implementation of typification of corporate cultures of well-known international companies on the basis of the method of Organizational Culture Assessment Instrument (OSAI). It is substantiated that the processes of formation and development of the corporate culture of an international company should take place taking into account the factor of the country of origin and industry affiliation of the company, which will help determine rational ways of optimizing them. The OSAI method as a tool for assessing corporate cultures of companies, which allows identifying the type and state of company culture by building a framework structure of competing values, is considered. A characterization of types of culture according to the OSAI method, which include adhocratic, clan, hierarchical, and market culture, is provided. Based on the logical assumption about the need for an equivalent combination of characteristics of different types of culture (i.e. paying attention to all aspects – technologies, employees, leadership, structuring of activities), the type of corporate culture of leading international companies has been determined and the priorities of its development are substantiated, taking into account industry specifics. Using the OCAI online resource, the results of the analysis are visualized in the form of framework constructions of competing values of companies. The characterizations of activity of international companies are systematized and generalized in order to determine common features between companies with the same type of corporate culture. Attention is focused on the fact that the results of using the OSAI method can serve as the basis for developing recommendations for improving corporate culture, taking into account the specifics of activities, goals and regional space, including for Ukrainian companies seeking to explore international markets.

Keywords

• corporate culture
• international company
• evaluation
• osai method
• competing values
• industry specifics
• country of origin.