Provide a framework to explain the preconditions for successful entry of entrepreneurs into the field of ecotourism

Abstract

The purpose of this study is to provide a framework for explaining the preconditions for successful entry of entrepreneurs into the field of ecotourism. The approach of this qualitative research is in terms of applied purpose and in terms of nature and descriptive-analytical method. The statistical population of the study consists of experts and activists in the field of ecotourism with at least 2 years of experience, which has been obtained using Theoretical sampling method and exploratory interviews with 14 saturated people. In this study, Glaser- grounded theory was used to analyze the data, as a result of which 30 events were labeled in 4 concepts and 2 main categories. Findings show that in order for entrepreneurs to successfully enter the field of entrepreneurship, a kind of synergy must be created between empowering and capacity building factors through multiple interactions between motivating, facilitating, developing and grounding factors.

Keywords

• ecotourism
• capacity building
• empowerment
• dynamic synergy
• classic grounded theory